MR. DERRICK RECKORD
ABOUT US
OUR MISSION
GraceKennedy Foods (USA) LLC – DBA La Fe is a full service distributor of a range of over 1,400 products in the categories of grocery, frozen, dairy and beverages. We represent some of the top brands of food products from the Caribbean, Central America, South America and Europe. With operations located in Wood-Ridge, New Jersey; Miami, Florida and Atlanta, Georgia serving the Eastern United States, our solid network of sub-distributors and wholesalers augment our direct to retail operation, allowing coverage to the mid-western states and the West Coast.
ABOUT US
WHAT MAKES US LA FE?
The La Fe brand enjoys excellent recall in the grocery trade. Included in the range of products under the La Fe brand are the finest quality frozen vegetables, tropical fruit pulps, frozen entrees, and frozen root crops. Our teams of marketing and sales professionals have extensive knowledge of the general food market and in particular the ethnic specialty food segment. In order to successfully build a market for our brands, consumers must be informed and made aware of the key attributes of our products.
ABOUT US
HOW WE STRIVE FOR SUCCESS
In order to successfully build a market for our brands, consumers must be informed and made aware of the key attributes of our products. We strongly believe that the appropriate support is critical to motivating consumers to look for our products in the grocery stores after placement is achieved. As a full service distributor we ensure that sufficient stocks are available at all times to fill orders for our customers.
Our Team
CEO
Derrick Reckord
CFO
Oswald Lyn
Senior Vice President of Sales & Distribution
Ricardo Bryan
Senior Vice President of Operations
Marsha Evans
VP Human Resources
Josefa Estrada
Senior Global Marketing/Category Manager
Andrea Reynolds
Senior National Accounts Manager
Desiree Sorensen
National Chains Sales Manager
Sarah Carr
Global Marketing/Category Manager
Andres Falquez
General Sales Manager Northeast
Alberto Young
General Sales Manager Southeast
Gabriel Areas
National Accounts Manager
Steven Chen
Senior Key Accounts Manager
Jesica D'Urso
Key Accounts Manager
Christina HALL
Key Account Manager
Patricia Sanchez
Key Account Field Sales Specialist
Joel Hiraldo
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