
MR. DERRICK RECKORD

ABOUT US
OUR MISSION
GraceKennedy Foods (USA) LLC – DBA La Fe is a full service distributor of a range of over 1,400 products in the categories of grocery, frozen, dairy and beverages. We represent some of the top brands of food products from the Caribbean, Central America, South America and Europe. With operations located in Wood-Ridge, New Jersey; Miami, Florida and Atlanta, Georgia serving the Eastern United States, our solid network of sub-distributors and wholesalers augment our direct to retail operation, allowing coverage to the mid-western states and the West Coast.

ABOUT US
WHAT MAKES US LA FE?
The La Fe brand enjoys excellent recall in the grocery trade. Included in the range of products under the La Fe brand are the finest quality frozen vegetables, tropical fruit pulps, frozen entrees, and frozen root crops. Our teams of marketing and sales professionals have extensive knowledge of the general food market and in particular the ethnic specialty food segment. In order to successfully build a market for our brands, consumers must be informed and made aware of the key attributes of our products.

ABOUT US
HOW WE STRIVE FOR SUCCESS
In order to successfully build a market for our brands, consumers must be informed and made aware of the key attributes of our products. We strongly believe that the appropriate support is critical to motivating consumers to look for our products in the grocery stores after placement is achieved. As a full service distributor we ensure that sufficient stocks are available at all times to fill orders for our customers.
Our Team

Derrick Reckord

Oswald Lyn

Ricardo Bryan

Marsha Evans

Josefa Estrada

Andrea Reynolds

Desiree Sorensen
Sarah Carr

Andres Falquez

Alberto Young

Gabriel Areas
Steven Chen

Jesica D'Urso
Christina HALL
